One of the most crucial components of any business is marketing. However, as a successful business owner you don’t want to spend all of your time on marketing, you want to work on producing and perfecting your product and managing your team. According to recent studies, management should split their time evenly between marketing strategies and focusing on their product or brand. In this article, you’ll learn new marketing strategies for manufacturers.
So, how does one market their product or brand successfully in today’s highly competitive market? It might seem like a challenge, but there are a variety of ways to reach your target audience, other than usual media sources. You just need to get creative and follow through. Create a team specifically devoted to each strategy so no one feels like they are being spread too thin.
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How to Create a Successful Manufacturing Marketing Plan
- Identify Your Target Audience: While most markets have a variety of potential customers, manufacturers normally have a very particular clientele. Make an outline of your target audience and list their attributes and list why your product or brand would best suit their needs.
- List Your Competitors: We all would like to think that we’re the best, but the truth is, even if you have the most original product, we will always have competition. Do some research to find out exactly who are your competitors and get to know their product. Keep up to date on what they are offering including pricing, delivery fees, projected completion dates, bids, etc. Stay ahead of your compatriots can be extremely beneficial in devising a successful marketing campaign!
- Compose a statement for your brand/product: Obviously, your product or brand should ultimately market itself with a solid reputation. To have a clear concept of how to reach your customers, you should compose a straightforward and concise sentence of the way you plan to meet the needs of your target audience and rise above your competitors. Remember to have a robust and definite purpose and focus on meeting the customer needs while promoting quality service.
Once you have devised a marketing strategy, you will need to determine exactly how you wish to reach your target audience. Of course, you can go the usual route with print ads and media such as television or radio, but there are others ways in which you can successfully market your brand.
Effective Manufacturing Marketing Strategies
#1 Get to Know Your Customers
You should have created a profile of your targeted audience in your marketing plan. Now it’s time to get to know your customers. Always encourage an “open door” policy with your customers, so they know that you do in fact, value their business and see them as more than just a dollar sign. Greet customers by name and engage them in conversation. Be open to their ideas and suggestions and do not hesitate to ask them for feedback. You can also design a custom survey that you can either hand them personally or send out via email. Customers are always willing to voice their opinion. By taking the time to familiarize yourself with your customers, you will not only gain their respect and appreciate and thus guarantee repeat business, but they will recommend your company to others, and there is no better publicity than a personal recommendation from a satisfied customer.
#2 Offer Incentives
With any business, as well as in the manufacturing industry, it is important to not only gain new customers but to retain current customers. Besides taking the time to get to know your existing customers, you should also offer them incentives, bonuses, and promotional offers. Target your existing customer base by offering them incentives, discounts and even rewards program. A rewards program encourages repeat business and gives them new initiative to recommend your company to their friends, relatives, and coworkers. Again the best marketing technique is always “word of mouth” for someone who has benefitted from your manufacturing service.
#3 Utilize the Internet & Social Media
In Social Media, LinkedIn is the most efficient for manufacturers and is the primary source of advertising in this technology driven era. Everyone has at least one social media account, and the majority of businesses now have social media accounts as well and are using them to promote their product, service or brand. You can personally engage your customers on social media, which bodes well on your behalf. Also, it is much easier to target your desired audience on social media as social media algorithms are designed to gear ads to user specific interests. Social networks also allow you to advertise to your past visitors of your website and this is very effective for manufacturers. When someone visits your site, they will see ads on LinkedIn about your offering and encourage them to come back.
#4 Maintain Your Business Website
It is crucial to have a professional looking website. If you don’t have experience in web design and graphics, you can hire a site designer to run your site on your behalf. You should always make sure that your website is up to date with relevant information such a company detail, news, sales, promotions, and events. Blogging is also another way to reach your customers. You should have an active blog on your website in which you offer your customer advice and insights into your products and services. Customers are always looking for information online, so make sure that you utilize keywords for your SEO content (Search Engine Optimization) so that you can draw traffic to your blog. A customer might just type in a keyword and discover your site through your blog, and hence you have gained a prospective new customer!
#5 Make the Most of Email Marketing
Email marketing is a great way to reach your target audience. You don’t want to flood your customer’s inbox, however. You want to utilize email marketing wisely. You can send out email blasts for sales and events, a monthly newsletter to keep your customers informed of the latest company news and updates and sales flyers for promotions, etc. Email marketing is one of the best ways to promote your market or brand.
#6 Marketing Events & Trade Shows
Trade shows and marketing events are a great way to promote your business. If you have a booth at an event or trade show in which you hand out a free promotional give aways and pamphlets for your company, you can certainly make a name for your business. You can also host your events as well by creating an event on a social media site or using sites like MeetUp.com. You can also host a street marketing campaign in your local neighborhood to draw attention to your market or brand.
#7 Make a Difference in Your Community
Taking a part in your community is a great way to get noticed. You can set up a team to participate in a charitable event, or you can make a charitable donation to a local charity. A local charity will boost the reputation and put you in good standing with your community. Building strong community relationships is essential for a successful business.
Try out these 7 effective marketing strategies for manufacturers and see how they bring a difference in your business. It’s always important to keep analyzing where business is coming today and to keep trying new things.